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How ‘Pour You Spit’ turned Radiogad into viral sensation

With nearly a million followers across Instagram and Facebook, Destiny Ezeyim, widely known as Radiogad or Brainiac the Radiogad, has carved a unique niche in Nigeria’s fast-evolving digital space. His sharp observations, deep radio-trained voice, and daring commentary style have earned him both loyal fans and formidable critics. But what truly sets him apart is his unapologetic signature style: “pour you spit.”

The phrase, which he uses to describe his raw, unfiltered, and often provocative delivery, has become synonymous with his brand. For him, provocation is not recklessness; it’s a deliberate strategy to capture attention in a noisy digital ecosystem.

“Nigerians connect with raw energy when you say it as it is, no sugarcoating,” he explained. “My delivery is confident, firm, and sometimes provocative, because provocation makes people listen to issues they would otherwise ignore.”

At its core, Pour You Spit is social commentary disguised in metaphorical clothing. It is art rooted in grime but polished with wit. Radiogad’s delivery was not just about sound; it was about spectacle, the very act of framing his ideas as “spit” created a visceral reaction online. Audiences weren’t just listening; they were tasting the rawness of his truth, feeling the sting of words that refused to be swallowed.

What followed was a digital wildfire. Clips from Pour You Spit spread across TikTok and Instagram like an uncontainable chain reaction. Memes were made, parodies followed, and hashtags trended. In an era where virality often thrives on shock value, Radiogad offered something deeper: he gave audiences an image so raw, so symbolic, it could not be ignored.

 This bold approach has made him a viral force, though not without controversy. Radiogad has found himself in the middle of heated online feuds with celebrities such as Angela Okorie and Blessing CEO. But unlike creators who avoid conflict, he leans into it carefully.

“I rely on verifiable sources, interviews, public statements, social media posts from the people involved, sometimes even court documents,” he said. “I don’t defame; I present the facts, show my sources, and let people decide.”

His rise didn’t happen overnight. A graduate of Political Science from Tansian University, Radiogad started his journey in radio at the young age of 16. He credits his academic training with sharpening his understanding of society, communication, and the power of voice. Transitioning into digital content, he found a platform where freedom and reach outpaced traditional media. “It gave me more freedom and a wider reach,” he recalled.

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But with visibility comes pressure. Brainiac acknowledges that backlash, misinformation, and online abuse are constant challenges. Still, he has developed a mindset to cope.

“The key is to have a thick skin, but not a cold heart,” he advised. “You have to care enough to put in good work, but not let every insult derail you.”

Beyond the drama and provocation, he sees himself first as a storyteller. For him, every piece of content is part of a larger narrative. “Storytelling is everything; that emotional connection is what keeps people listening,” he said.

Today, Radiogad juggles multiple roles as a digital creator, radio personality, event host, and actor. Looking ahead, he envisions a Nigerian content industry that leans into podcasts, live interactive sessions, and immersive storytelling formats that allow creators to deepen their bond with audiences. He is also keen on monetization and sustainability, emphasizing the need to stay adaptable.

“My plan is to keep learning, collaborating with innovators, and keeping my content authentic, even as production quality improves,” he shared.

For the bubbly media personality, the journey so far has been marked by consistency, humility, and resilience, qualities he believes will carry him even further.

Yet it’s his fearless decision to “pour you spit” that has turned him from a radio kid into a viral sensation and one of Nigeria’s most talked-about digital commentators.

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