Fifa would receive a huge influx of cash in one go if the plan is approved, and the proportion earmarked for national federations would be made available from 1 January 2027, according to a letter sent to each country by Infantino.

He added: “The decision whether or not to proceed with this proposal belongs entirely to you.

“In exchange, all that is required is your trust – everything else remains the same.”

The appeal is clear – vote to help make us richer and we’ll make you richer too.

But each World Cup makes significantly more money than the last – it will probably be worth far more in four years, and four years after that, than it is now.

If Fifa sells stakes now, then the private investors will share in the rewards of that growth in the coming years, rather than Fifa and football doing so alone.

And ultimately, Fifa is a non-profit organisation under Swiss law, meaning its ultimate goal is – theoretically, at least – the long-term wellbeing of football rather than making a profit.

The big winners from the plan, then, would arguably be some of the smaller football nations, the private investors, and Infantino.